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Category: Ads

  • Google ReUnion Ad : Emotional, Moving, Humane !

    The Google Reunion Ad Has Gone Viral ! It Has Crossed More Than 4 Million Hits Within 4-5 Days Of Release. It Is Love And Hailed On Both Sides Of The Border In Real World. The Online World Including Blogs, Twitters, FaceBook Is Spreading The Message !

    The Google Reunion Ad Is Highly Commendable Work. The Ad Is Emotional, Moving, Humane ! It Is A Warm Story Told Very Beautifully. Very Tear-Inducing. Very Smart As Well – It Goes Beyond The Usual Indo-Pak Stories. It Re-Ignites The Need To Move Forward And Have A Healing Touch !

    People On Both Sides Of The Border Want To Have A Positive Relationship. People On Both Sides To Look At Sunny Side Of The Things. People On Both Sides Want To Celebrate Similarities Rather Than Differences. This Ad Should Be Shown To All Politicians, Bureaucrats On Both-Sides !

    The Ad Is A Clever Piece Of Localization By Google ! It Not Only Highlights The Power Of Google But Also Connects Google To Two Countries. The 3.32 Minutes Will Be The Best Investment Made By Them – It Increase The Local Connect Of Google !

    The Ad Tells The Story Of Two Boys Who Were Separated 66 Years Ago Following The South Asian Subcontinent’s Independence From British Colonial Rule And Its Subsequent Partition.The Advertisement Explains How The Two Friends Are Brought Together Again By Their Grandchildren Using Google Searches. After The India-Based Man Tells His Granddaughter About How He And His Friend Used To Steal A Sweet Called “Jhajariya” From A Shop Close To “An Old Gate” In Lahore, The Girl Uses The Clues To Search On Google And Eventually Tracks Down His Long-Lost Friend. She Contacts The Pakistan-Based Friend’s Grandson Who Also Trawls Google For Advice On How To Obtain An Indian Visa And The Advertisement Ends With An Emotional Surprise Birthday Reunion In India.

    Google – Congrats For The Great AD
    Ogilvy – Great Work Done !

  • Great Ads : Parle-G

    The Recent Parle-G Ad is an great example of taking an earlier concept forward and strengthening the positioning.

    The Parle-G campaign took off with G Means Genius. The new Ad focuses on childhood and curiosity. It depicts children’s ability to find solutions to problems if they’re given free rein—like a boy flying a plastic kite in a downpour, or a girl drawing a scuba-diver around a fire extinguisher on the wall.

    The track for the commercial is a winner : “Roko mat toko mat (Don’t stop, don’t interrupt)”, especially when the singer says, “Ande ke andar hi kaise udenge yaar (How will we take flight if cocooned)?”

    A great Ad – smart, wonderful, meaningful, engaging and very very brand-relevant.

    I am a big fan of Parle Group. Parle always has been an innovative company. It is behind the biggest brands and creates new products regularly. KissMe, Meldoy, Poppins, Monaca, Hide And Seek, Krackjack, Mango Bite etc. The earlier Parle Group also had Thums-Up, GoldSpot, Citra, Frooti, Bisleri and Bailey among the fold.

  • Great Ads – Shangri La Resorts

    An Amazing Ad that truly sticks to the hospitality theme – welcoming strangers and making them feel at home !

  • Idea’s Latest Ad: Save Paper, Use Mobile

    Check out the new ad of Idea on Environment. Thomas Friedman and all of us are happy ! The ad talks about using mobile phones instead of paper for daily activities and saving the earth. The ad is a wonderful example of consistent positioning, great idea and impeccable execution. It has its heart in right place – never mind the tree Abhishek!

    According to Idea, World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. The new IDEA TVC showcases how the mobile phone can be used as an efficient tool to read daily newspapers, generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.

    Idea has promoting the Future of Mobile in its own creative away. It is also demonstrating creative solutions to today’s complex problems. The earlier campaigns were – ‘Championing a world without caste’; ‘Championing a world in which no one suffers from the disability to communicate’; ‘Education for All’, ‘Participative Governance’, and the last ‘Walk When You Talk’ – addressed subjects such as Caste War, Disability to Communicate, Education, Democracy and Health, respectively. Now, ‘Environment’ is IDEA’s next big Idea!   

    usemobilesavepaper
    Cheers to Idea and Lowe, IDEA’s creative agency.

    In all these Ideas, the big Idea is the infinite possibilities of mobile phone ! As Einstein said, Imagination is more important than knowledge. Mobile phones are a part of our daily life and their role is only going to increase. It is the most personal tool. Every company, every brand manager has to think of how it can leverage the most important screen. Creative ideas, smart apps are one part of the answer. The other – Get a big Idea!

  • The New DROID Ad

  • Ad Review

    I was watching TV yesterday night and was pleased to note the following Ads. They are good.

    Tata – Remember : It continues the same spirit of the earlier Tata Dicor ads.

    Airtel : Wonderful execution and special treatment of a simple idea. Relationships win !

    Limca : This ad is not very new. But the music is good and the ad is refreshing. Sushma looks wonderful.

  • Print Ads of Union Bank of India

    Aaru wanted to access print ads of Union Bank of India. Here they are:


     

     

  • Tata Indicom Ad: Its About You!

    The New Tata Indicom Ad is same league as Tata Dicor Ad.

    Focus on personal values, great music, appealing visuals….This ad also focuses on Youngistaan, achievement. The tag line ‘Suno Dil Ki Awaaz’ encourages the young Indian to follow his dream…Paulo Coelho will be happy…

    Good Ad…enjoy it…

  • Union Bank Of India Ad : Its All About Relationships

    Union Bank Of India has recently re-branded itself. It has got a new contemporary logo. In keeping with the relaunch, it has unleashed a new cross-media campaign. 

    It is the classic relationship ad. Yet it is effective and it works. It has touches you!

  • NDTV Imagine’s Ramayan Ad

     

    NDTV Imagine has taken an different route to promote Ramayan. It has focussed on moral values of Ramayan and decided to promote it. It is targeting parents and their children. Children are a old favorite of advertisers. They know that parents will not compromise on product or service which benefits their children. 

    In case of TV, children already have their Cartoon Network, Hungama and POGO etc. For education, they have the option in form of Discovery, National Geographic, Animal Planet etc. For adults, there is already a clutter of mythological serials on the television. So why will they choose Ramayan over other mythologicals?

     

    In fact, often advertisers use children for non-children product categories as well. Children use their pester power against parents for these products and reward our marketers. In many families, children are influencers as well as decision makers. 

     

    How successful NDTV Imagine’s Ad will be? Its intentions are right. It is using the USP of Ramayan and positioning it as an alternative moral education. Will children oblige?