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Tag: Blockbuster

  • Kalki 2898 AD: Actor Amitabh Aces In Hollywood Challenging Visual Extravaganza

    Kalki 2898 AD: Actor Amitabh Aces In Hollywood Challenging Visual Extravaganza

    Kalki 2898 AD: Actor Amitabh Aces In Hollywood Challenging Visual Extravaganza

    An Epic Story Meets Futuristic SciFi To Create Dystopian World

    A Mesmerizing Grand Spectacle Meets Hollywood Vision & Scale

    A Pack Of Legendary Actors Showcasing Their Best Craft

    Kalki Is An Indian Triumph – Creating A Deeply Cultural Mythological Art With World-Beating Best In Class Production Values!

    A Feast For Eyes That Could Have Been A Feast For Soul – But That’s A Debate Worth Having Over Ginger Enhanced Strong Tea!

    The Modern Avatar Of Lord Vishnu Is To Be Born In The Post Apocalyptic World In Year 2898 AD – 6000 Years After Kurukshetra War. Th Evil Forces Are At Is Peak Through Totalitarian Supreme Yaskin & His Team’s Devil Designs & Actions. Kashi Is The Last Surviving City & Yaskin Is Driving A Secret Project K. Rebels Attempt To Save The World From Their Multi-Race Multi-Cultural Multi-Religious Place Shambala.

    Amitabh Bachchan Is The Powerhouse Who Carries The Movie With An Acting Masterclass – Living The Character In Totally Engaging Manner! Prabhas Continues To Underwhelm & Is Victim Of Poor Scripting. Kamal Hassan Is Introduced Strongly & Impactfully But He Has Limited Presence.

    Much Like History, Women In Kalki Have Very Marginal Role. Deepika Is A Guinea Pig Whose Sole Purpose To Give Birth. Disha Patani Does What She Does Best In Her Instagram Post – Exhibiting Her Curvy Toned Sculpture. Mrunal Thakur & Shobhana Have Small Roles While Dulquer Salman, Vijay Deverakonda Ram Gopal Varma & S S Rajamouli Star With Their Cameo Presence!

    Long After The Credits Roll, The Lasting Feelings Of Mind-blowing VFX, Mahabharata Meets Hollywood Scale & Grandeur Will Remain. The Screenplay & Editing Are Very Weak With So Musical Notes That Strike A Chord. Hats To Off Production Team, Cinematographer & Of Course Director Nag Ashwin.

    When A Midnight Show On Day 30 Is Housefull – The Movie Is Universally Accepted. By The Time You Read This, It Would Have Overtaken Jawan To Become The Biggest Movie!

    Kalki 2898 AD – A Cinematic Experience To Watch On Big Screens Only!

  • Honey Singh & The Blockbuster Strategy

    Honey Singh & The Blockbuster Strategy

    Anita Elberse’s Blockbusters is one of the must read books in the entertainment world today. It makes a refreshing and a strong argument for the cause of Blockbusters.

    Anita Elberse is an award-winning scholar at Harvard Business School. She teaches a course on Strategic Marketing in Creative Industries, covering the businesses of entertainment, media, and sports. Her book ‘Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment’ is awarded Amazon’s “Best Books of 2013” in the Business and Investing category.

    According to Anita, the blockbuster strategy ensures higher success rate at box office and reduce risk. Blockbuster strategy of investing in big potential winners reaps rich rewards across industry segments – movies, sports, video games, music bands, hotels, restaurants, electronics. She uses examples of Warner Brothers, Beyonce, Argentinian Soccer Clubs, Jay-Z etc to drive home the point. For example, Warner Bros. earned more than 40% of revenues from the top 10% of films produced from 2007 to 2011. In 2011, 102 music tracks, 0.001% of the eight million tracks on offer that year, sold more than a million units, representing 15% of total music sales. That’s up from 36 tracks with more than a million units sold in 2007, representing 7% of sales. At the other end of the curve, 94% of all tracks in 2011 sold fewer than 100 units, and 32% sold only one copy.

    Blockbuster Strategy is exploiting the “winner-takes-it-all” strategy. Studios should focus on more Blockbuster movies and produce less movies.

    If you think more about, the strategy is clearing shaping the world around us. The energies that are behind launching mobile phones are example of Blockbuster strategies. See how Samsung launches its new phones.

    In Indian context, the same phenomena are clearly visible. The biggest Indian movie of recent time was Dhoom 3. It was the first movie to reach near INR 5 Billion (85 Million USD). Incidentally, Indian movies first reached the 1 Billion INR mark only in 2010 onwards. India’s biggest sporting league is Indian Premiere League (cricket). It mimics NFL. India’s top singer is Honey Singh today. He has taken over the imagination of India. He is our equivalent of Beyonce and Jay-Z strategies.

    Infact, India is under the election fever. And the front runner for PM Post has emerged as his party favorite using the Blockbuster strategy. What he did in his party, he is doing at the national level.

    Finally, Blockbuster Strategy is carpet bombing the masses. It is mass strategy. The world is also moving towards more customized experiences. The world is moving towards niches. Toward slow movement. It could be the big challenger to Blockbuster strategy.

    Blockbusters