Wishing You And Your Family A Very Happy Deepawali & A Prosperous New Year!
Have A Sparkling Diwali & A Bright New Year !!!
Warm Regards
Karania Family
Tag: Happy New Year
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The Best Of Bollywood – 2014
2014 was a normal year for Bollywood – The Hindi Indian Film Industry. A mixture of Comedy, Action and Emotions ruled the Box office. But nothing path-breaking was achieved in the year. The Hindi Film Industry continued its march on profit maximization and adoption of management practices.
The overseas market continued to grow. Production qualities continued to enhance. From content perspective, it has been a mixed bag. Though new content and new packaging is rising, the moolah still went to the traditional content – action, comedy – driven by “Tentpole” cinema.
All three Khans and top male actors had their hits. Aamir Khan had PK, Shah Rukh Khan had Happy New Year and Salman had Kick and Jai Ho. Ajay Devgan had his Singham Returns, Akshay had his Holiday while Hrithik had Bang Bang. Arjun Kapoor shined with 2 States and Gunday. Alia Bhatt was clear box office queen with 2 States, Humpty Sharma Ki Dulhania and Highway.
(Related: The Best Of Bollywood – 2013)
Top 5 Movies of 2014
1. Queen
Kangana rules! Story inspires! Perfect treatment of a great script. Nice direction. Lisa Haydon, Europe and Rajkumar Rao provide great support. The ‘London Thumakda’ and the movie rocked the box office as well!2. Haider
Vishal Bharadwaj’s Shakespearean magnum-opus. Breath-taking Kashmir. Shahid’s portrayal of Haider. Tabu in another class act with equal support from Kay Kay and Irfan. Mind-blowing music. Movies are like this ! A rare blend of critical acclaim and commercial success.3. Highway
Alia Bhatt’s terrific act. Imtiaz Ali’s direction. A R Rahman’s music – Phataka. Randeep’s strong presence. And a brave movie. Perfect!4. PK
A very courageous movie. Sarcasm on Indian religious beliefs. Rajkumar Hirani – Aamir Khan delivered the goods. Anushka shined. ‘Bhagwan Tu Kahan’ moved us.5. Ek Villain
A surprise package of the year. Riteish Deshmukh in a completely new avatar. The songs “Teri Galiyaan’, ‘Humdard’, ‘Awaari’ were on everyone’s playlist.
Honorable Mentions of 2014:
1. Rang Rasiya
2. Khoobsurat
3. Mary Kom
4. CityLights
5. 2 States
6. HolidayThe Top Box Office Grossers 0f 2014:
1. PK
2. Kick
3. Happy New Year
4. Bang Bang
5. Singham Returns
6. Holiday
7. Jai Ho
8. Ek Villain
9. 2 States
10. Humpty Sharma Ki DulhaniaWhat was your favorite movie?
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Get Ready For The ‘Happy New Year’ Marketing Juggernaut !
Get Ready For The Happy New Year Marketing Juggernaut !
The Marketing for SRK’s ‘Happy New Year’ has already started. If ‘Om Shanti Om’ and ‘RaOne’ and ‘Chennai Express’ experience is considered, expect a mega publicity drive.
It started with the full page advertisements at the start of the year. The latest one is the ‘Happy New Year’ auditions for acting with SRK on Groupon. It is designed to create lot of ‘user engagement’. By being part of the movie, the user will be more connected to the movie. The people who applied for the auditions will have an emotional stake in the movie. People are being gifted certificates etc.
Expect more innovations and more visibility campaigns from SRK. Expect to read more and hear more about SRK and its cast. There will be overt and covert approaches.
Smart move !
