{"id":1773,"date":"2014-04-21T20:26:45","date_gmt":"2014-04-21T20:26:45","guid":{"rendered":"https:\/\/www.ashokkarania.com\/?p=1773"},"modified":"2014-04-21T20:26:45","modified_gmt":"2014-04-21T20:26:45","slug":"get-ready-for-the-happy-new-year-marketing-juggernaut","status":"publish","type":"post","link":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/get-ready-for-the-happy-new-year-marketing-juggernaut\/","title":{"rendered":"Get Ready For The &#8216;Happy New Year&#8217; Marketing Juggernaut !"},"content":{"rendered":"<p>Get Ready For The Happy New Year Marketing Juggernaut !<\/p>\n<p>The Marketing for SRK\u2019s \u2018Happy New Year\u2019 has already started. If \u2018Om Shanti Om\u2019 and \u2018RaOne\u2019 and \u2018Chennai Express\u2019 experience is considered, expect a mega publicity drive.<\/p>\n<p>It started with the full page advertisements at the start of the year. The latest one is the \u2018Happy New Year\u2019 auditions for acting with SRK on Groupon. It is designed to create lot of \u2018user engagement\u2019. By being part of the movie, the user will be more connected to the movie. The people who applied for the auditions will have an emotional stake in the movie. People are being gifted certificates etc.<\/p>\n<p>Expect more innovations and more visibility campaigns from SRK. Expect to read more and hear more about SRK and its cast. There will be overt and covert approaches.<\/p>\n<p>Smart move !<\/p>\n<p><a href=\"https:\/\/www.ashokkarania.com\/wp-content\/uploads\/2014\/04\/HNY_Groupon_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1774\" src=\"https:\/\/www.ashokkarania.com\/wp-content\/uploads\/2014\/04\/HNY_Groupon_2-192x300.jpg\" alt=\"HNY_Groupon_2\" width=\"192\" height=\"300\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get Ready For The Happy New Year Marketing Juggernaut ! The Marketing for SRK\u2019s \u2018Happy New Year\u2019 has already started. If \u2018Om Shanti Om\u2019 and \u2018RaOne\u2019 and \u2018Chennai Express\u2019 experience is considered, expect a mega publicity drive. It started with the full page advertisements at the start of the year. The latest one is the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,10,24],"tags":[286,699,994,1107,1534],"class_list":["post-1773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","category-cinenomics","category-movies","tag-bollywood","tag-happy-new-year","tag-marketing","tag-movie","tag-shah-rukh-khan"],"acf":[],"_links":{"self":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/posts\/1773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":0,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/media\/2495"}],"wp:attachment":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}