{"id":263,"date":"2008-09-17T10:54:02","date_gmt":"2008-09-17T15:54:02","guid":{"rendered":"https:\/\/www.ashokkarania.com\/blog\/?p=263"},"modified":"2008-09-17T10:54:02","modified_gmt":"2008-09-17T15:54:02","slug":"emotional-vs-rational-reasons-in-sales","status":"publish","type":"post","link":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/emotional-vs-rational-reasons-in-sales\/","title":{"rendered":"Emotional vs Rational Reasons In Sales"},"content":{"rendered":"<p><a href=\"http:\/\/www.bnet.com\/\">BNet<\/a> is one of my favorite online joints.\u00a0<\/p>\n<p>Recently, I came across an interesting post on <a href=\"http:\/\/blogs.bnet.com\/salesmachine\/\">Sales Machine<\/a> by Geoffrey James &#8211; <a href=\"http:\/\/blogs.bnet.com\/salesmachine\/?p=487#3481_6\">Do Customers Buy For Emotional Reasons?<\/a><\/p>\n<p>My views on the topic are:<\/p>\n<p><em>Everyone acknowledges the role of subjective factors in\u00a0our decisions. Even financial investments are now linked\u00a0to behavioral factors. Of, course a great value proposition\u00a0matters. It is a basic requirement. If you do not give me a\u00a0good value for my money, I will not look at you &#8211; even if\u00a0you are my good pal or neighbor. However, if my basic\u00a0considerations are met, I would prefer to deal with a\u00a0known person. After all, its all about relationships. Sales\u00a0is a quarter to quarter reality, but relationships help us\u00a0survive our decades!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BNet is one of my favorite online joints.\u00a0 Recently, I came across an interesting post on Sales Machine by Geoffrey James &#8211; Do Customers Buy For Emotional Reasons? My views on the topic are: Everyone acknowledges the role of subjective factors in\u00a0our decisions. Even financial investments are now linked\u00a0to behavioral factors. Of, course a great [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[1475],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-sales","tag-sales-gyan"],"acf":[],"_links":{"self":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":0,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"wp:attachment":[{"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ashok-karania-wordpress.staging9.com\/index.php\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}