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Tag: entertainment industry

  • MoMo Session On Technology In Bollywood

    Mobile Monday Ahmedabad has organized a session to unveil the technology mantras behind the entertainment Industry.
    Mr. Siddhesh Bhobe, CEO of eMee and AVP of Persistent Systems Ltd – a leading player spearheading the role of technology in the entertainment industry, will conduct the interactive talk. The session will highlight how Mobility, Big Data and Social Media have been helping out Indian Movies in reaching INR 500 Crores in revenue. This interactive session will be held on Saturday, 23rd Aug 2014 at CIIE, IIM Ahmedabad between 03:00 PM to 4:30 PM. Like all Mobile Monday sessions, the event is open for all and registration is free at the Mobile Monday website.

    The influence of technology is rising in all spheres of business and commerce including the entertainment industry. Through use of Big Data Analytics, Social Media and Mobility, Mr. Siddhesh and his team have created a huge impact in the success of big banner productions including King of Bollywood Shah Rukh Khan’s ‘Chennai Express’. They were also the brain behind Mr. Perfectionist Amir Khan’s much talked television debut series ‘Satyamev Jayate’. Their most recent project is on the verge of release and is already creating huge impact across the nation – the highly awaited action sequel of the famous director-action superstar Jodi where the lead character plays the role of a lion hearted brave police officer.

    Mr. Siddhesh graduated from IIT Mumbai in 1998 and joined Persistent Systems Ltd in Pune and went on to become the President & CEO of eMee – a digital and new technologies arm of Persistent Systems. eMee helps Bollywood and Hollywood production houses with their Social Engagement Analytics, which includes Consulting for End to End Social Media Strategy, measurement and monitoring of social media trends along with User behavior tracking and analysis.

    Mobile Monday is an open community platform of mobile industry visionaries, developers and influential individuals fostering brand neutral cooperation and cross-border P2P business opportunities through live networking events to demo products, share ideas and discuss trends from both local and global markets. Mobile Monday Ahmedabad exposes local developers and companies with their global counterparts and discusses new trends, innovation, business strategies and results within the mobile area.

    REGISTER HERE

  • How Big Data Is Changing The Entertainment Industry!

    How Big Data Is Changing The Entertainment Industry!

    Big Data is here – The latest buzzword of the Information Technology Industry !

    The world is generating humungous amount of data every second. Rapid advances in technology is making analysis of such data a cake-walk. Big Data is influencing every aspect of our lives and will continue to grow bigger and better. Retailers will push us to buy extra chips and soft drinks from the nearest outlet as we will watch the T20 match with our friends and our favorite teams are playing. They will even recommend our favorite party songs CD and encourage us to donate a dollar to our often visited charity. Preventing diseases, share trading, marketing efforts and lot of other use cases are emerging.

    Big Data is changing the sports and the entertainment industry as well. Sports and entertainment industry are driven by fans and their word of mouth. Engagement with audience is the key and Big Data is creating opportunities for driving this engagement and influencing audience sentiments.

    IBM worked with a media company and ran its predictive models on the social buzz for the movie Ram Leela. According to the reports, IBM predicted a 73% success for the movie based on right selection of cities. Such rich analysis of social data was conducted for Barfi and Ek Tha Tiger. All these movies had a runaway success at the box office.
    Hollywood uses Big Data big time ! The social media buzz can predict the box office success – more importantly based on the trending of the movie, strategies can be formulated to ensure favorable positioning of the movie. All science !

    Netflix is the best case study of analyzing user behavior and hitting the jackpot ! Netflix original show The House Of Cards’ was commissioned solely on the basis of the big data results of the preferences of its customers.

    Shah Rukh Khan’s Chennai Express, one of the biggest box office grossers on 2013, used Big Data & Analytics solutions to drive social media and digital marketing campaigns. IT Services company Persistent Systems helped Chennai Express team with the right strategic inputs. Chennai Express related tweets generated over 1 billion cumulative impressions and the total number of tweets across all hashtags was over 750 thousand over the 90-day campaign period. Persistent Systems CEO Siddhesh Bhobe said “Shah Rukh Khan and the success of Chennai Express have proved that social media is the channel of the future and that it presents unique opportunities to marketers and brands, at an unbeatable ROI (return on investment)”

    Lady Gaga and her team browse through our listening preferences and sequences and optimize the playlist for the maximum impact at live events. Singapore based Big Data Analytics firm Crayon has worked with leading Hindi Film industry producers to understand the kind of music to release to create the right buzz for the movie.

    Sports is another area where big data is making big impact. FIFA 2014 champion Germany have been using SAP’s Match Insights software. It has made a big difference to the team. Data was crunched relating to player position ‘touch maps’, passing ability, ball retention and even metrics such as ‘aggressive play’. Even Kolkota Knight Riders, an IPL team, to determine the consistency of the players based on 25 data point per ball. It helped in auction as well as ongoing training.

    Big Data can definitely be a boon to the entertainment and sports industry. It can improve the profitability of the movies – always a high risk business. The green-lighting of the story to the cast selection to the timing of release can be determined. It can help to pick the right players for the sporting leagues – allowing talent to win !

    Entertainment Industry leaders need to collaborate with the leading big data startups and visionaries to create new uses and deliver new success stories !