akweb

Tag: Marketing

  • Get Ready For The ‘Happy New Year’ Marketing Juggernaut !

    Get Ready For The ‘Happy New Year’ Marketing Juggernaut !

    Get Ready For The Happy New Year Marketing Juggernaut !

    The Marketing for SRK’s ‘Happy New Year’ has already started. If ‘Om Shanti Om’ and ‘RaOne’ and ‘Chennai Express’ experience is considered, expect a mega publicity drive.

    It started with the full page advertisements at the start of the year. The latest one is the ‘Happy New Year’ auditions for acting with SRK on Groupon. It is designed to create lot of ‘user engagement’. By being part of the movie, the user will be more connected to the movie. The people who applied for the auditions will have an emotional stake in the movie. People are being gifted certificates etc.

    Expect more innovations and more visibility campaigns from SRK. Expect to read more and hear more about SRK and its cast. There will be overt and covert approaches.

    Smart move !

    HNY_Groupon_2

     

  • The iPhone Is Here!

    The much awaited iPhone is finally here in India. This is what all Apple fans and tech geeks were waiting for!

    However, the first dampener has been the extremely high price – Rs 31000 and Rs 36000. We understand Apple’s Price Skimming Strategy. We also understand that the phone is not bundled with a revenue plan as India’s ARPU (Average Revenue Per User) are one of the lowest in the world. However, despite these facts, the price is high.

    India is a great opportunity. Nokia and LG have been smart marketers to understand the Indian consumer’s value for money approach and created fortunes. C K Prahlad’s ‘Bottom Of Pyramid’ strategy works for the great Indian middle class as well.

    Apple can view India as a great opportunity. Had iPhone between priced at less than Rs 15,000, it would changed the market. It would also have led to growth of iPhone Applications and unique Indian innovations around it.

    iPhone debuted yesterday and the media is cluttered with news on iPhone. Here are refreshing and interesting notes on iPhone:

    Jerrry Rao on iPhone in Indian Express

    Indian Express Editorial

    iPhone Review on Rediff