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  • Great Ads : Parle-G

    The Recent Parle-G Ad is an great example of taking an earlier concept forward and strengthening the positioning.

    The Parle-G campaign took off with G Means Genius. The new Ad focuses on childhood and curiosity. It depicts children’s ability to find solutions to problems if they’re given free rein—like a boy flying a plastic kite in a downpour, or a girl drawing a scuba-diver around a fire extinguisher on the wall.

    The track for the commercial is a winner : “Roko mat toko mat (Don’t stop, don’t interrupt)”, especially when the singer says, “Ande ke andar hi kaise udenge yaar (How will we take flight if cocooned)?”

    A great Ad – smart, wonderful, meaningful, engaging and very very brand-relevant.

    I am a big fan of Parle Group. Parle always has been an innovative company. It is behind the biggest brands and creates new products regularly. KissMe, Meldoy, Poppins, Monaca, Hide And Seek, Krackjack, Mango Bite etc. The earlier Parle Group also had Thums-Up, GoldSpot, Citra, Frooti, Bisleri and Bailey among the fold.

  • Vibrant Gujarati : Launch Of Global GujaratiLexicon

    Gujaratilexicon completed 6 years of remarkable journey on 13th January 2013. On this auspicious occasion, Gujaratilexicon introduced Global Gujaratilexicon – a vision to bridge Gujarati with the leading global languages of the world.

    The world is becoming a global village. Our Gujarati friends have made their mark across the world and made us proud. Our Gujarati friends are now looking east and have developed strong relations with China and Japan. Gujaratilexicon is looking to cater to the language needs of these friends and help them.

    Global Gujaratilexicon has been launched with Gujarati-Japanese and Gujarati-Chinese lexical resources. The project is launched with the 5000 Gujarati – Japanese and Gujarati – Chinese words in Phase I. The website will help Gujarati – Japanese – Chinese businessmen, students, researchers, translators and tourist to find words in a single Click.

    Japanese and Chinese Businessmen will find that ‘Vibrant Gujarat’ has ‘Vibrant Gujarati’ as well !

    Global Gujaratilexicon search result will display Gujarati word and its English and Japanese – Romaji meaning along with the pronunciation in Gujarati. The same feature is available for the Chinese words. Website also offers converted sentences for basic day-to-day communication.

    For instance, if we want to Thank Anyone in Gujarati, we will say ‘તમારો આભાર’ and in English ‘Thank You’, what if we want to repeat the same in Japanese and Chinese ! The answer will be ‘Arigatō gozaimasu’ (‘આરીગાતો ગોઝાઇમાસ’) and ‘Xièxie’ (’શીએશીએ’).

    The success of the Global Gujaratilexicon is a vindication of a 90 year young visionary, Shri R P Chandaria. His relentless passion and missionary zeal for language moved across continents and organizations. The launch of Gujaratilexicon on Jan 13, 2006 as a megalanguage portal was a starting point of ongoing language initiatives. Saras Spellchecker, Bhagwadgomandal, Lok-Kosh, Crossword, Quiz, GL Gems, Kids Games have enlarged the vision.

    In addition to these, Gujaratilexicon has 13 New Ideas for Year 2013 :

    1. Gujarati – Japanese Dictionary
    2. Gujarati – Chinese Dictionary
    3. GL YouTube Channel
    4. New Games
    5. Gujaratilexicon Mobile Application
    6. Graphical Interface Of GL Web Portal
    7. Law Dictionary
    8. Medical Dictionary
    9. Technical Dictionary
    10. Sanskrit – Gujarati Dictionary
    11. Urdu – Gujarati Dictionary
    12. Graphical Computer Ni Clicke
    13. GL Books

    Gujaratilexicon is inspired to continue our vision of modernizing and spreading Gujarati Language through adoption of latest technology. Gujaratilexicon Team is looking forward to cater Techno-Language projects to the Gujarati Lovers in the year 2013.

  • JWT’s 100 Things to Watch in 2013

    JWT’s 100 Things to Watch in 2013

    Future-gazing is a challenging exercise which highlights the evolutionary trends and visionary breakthroughs. The new year is a time that brings future-gazing into front and we usually see lot of new predictions. Ann Mac, Director of Trendspotting and his team at JWT Intelligence have produced a list of the 100 Things to Watch, which predict the ideas that could shape our world in 2013.

    According To JWT, the list is based on research across sectors such as travel, technology, food, retail and sustainability and the list reflects the major developments bubbling up. Technology takes the spotlight once more with “appcessories,” digital ecosystems, flexible screens, and responsive Web design topping the list. Other top things to watch include new foods and ingredients like faux meat and chia seeds. There are emerging trends like quiet products, shopping hotels, mindful living, privacy etiquette, and adult playgrounds.

    I reviewed the list and I can see these things clearly unfolding in the world:
    Appcessories
    Instant-Erase Apps
    Medical Smartphones
    Live-Streaming Life
    Mobile-Optimized Goes Mainstream
    NFC Tags
    Online Groceries
    Paperless Education
    Passwords 2.0
    Prime Time for Second Screen
    Responsive Web Design
    Social Media Hacks
    Stress-Monitoring Apps
    Tablet Shopping
    User-Based Insurance
    Tech-Enabled Farm-to-Fork
    Biometric Authentication
    Wireless Charging
    Window Shopping
    Data Scientists: The New Hotshots
    Detoxifying Life

    Check The Slide Share presentation of JWT Intelligence for “100 Things To Watch In 2013“!

    100 Things to Watch in 2013:
    1. 3D Bioprinting
    2. Adult Playgrounds
    3. African Tech Stars
    4. Allergen-Free
    5. Alternative Brand Currencies
    6. Ambushed by Amazon
    7. Appcessories
    8. The Arabic Web
    9. B2C/P2P Partnerships
    10. Bee Venom
    11. Biometric Authentication
    12. Blocking Social Media Bores
    13. Chia Seeds
    14. Click-and-Collect Shopping
    15. “Cloaking”
    16. Coaching Brands
    17. Cool Techie Camps
    18. Crowdsourced Translation
    19. Cutting out the Middleman
    20. Cyber War
    21. Dads in the Aisles
    22. Data Scientists: The New Hotshots
    23. Decline of Chinese Bling
    24. Desalination
    25. Detoxifying Life
    26. Digital Ecosystems
    27. Drones
    28. ecoATM
    29. Egg Freezing
    30. Emotion Recognition
    31. The End of Voicemail
    32. Faux Meat
    33. Fitness Beyond the Gym
    34. Flexible Screens
    35. Food Sharing
    36. Frontier Markets
    37. G20 Devolves to G-Zero
    38. Gender-Blurred Toys
    39. Geofencing
    40. Green Growth
    41. Handwriting = Hieroglyphics
    42. Hotels in Africa
    43. Human-Centered Tech
    44. Humane Food
    45. Hyper-Personalized Customer Service
    46. Impact Sourcing
    47. Imperfection
    48. Individual Attention
    49. Instant-Erase Apps
    50. JOMO (Joy Of Missing Out)
    51. Live-Streaming Life
    52. Low-Cost Robots
    53. Low-Tech Device Charging
    54. Media That Gets to Know You
    55. Medical Smartphones
    56. Menu-Free Dining
    57. Midcalorie Foods
    58. Mindful Living
    59. Mobile-Optimized Goes Mainstream
    60. MOOC Stars
    61. Nature As Antidote
    62. Neurotechnology
    63. New Digital Royalty
    64. News Bites
    65. NFC Tags
    66. Objects With Attitude
    67. Offset Thinking
    68. Online Groceries
    69. Paperless Education
    70. Passwords 2.0
    71. Patchwork Earnings
    72. Personal Data Ownership
    73. Prime Time for Second Screen
    74. Privacy Etiquette
    75. Quiet Products
    76. Reduced-Guilt Candy
    77. Responsive Web Design
    78. Retailers Enable Recycling
    79. River Cruising
    80. Self-Service
    81. Serialized Digital Fiction
    82. Set Jetting
    83. Shopping Hotels
    84. Social Media Hacks
    85. Standup Desks
    86. Stress-Monitoring Apps
    87. Sugru
    88. Tablet Shopping
    89. Tech-Enabled Farm-to-Fork
    90. Teff
    91. Trade School
    92. Trust Ratings
    93. User-Based Insurance
    94. Variable Pricing
    95. Vegetable Boxes
    96. Vertical Farming
    97. Video Games As Art
    98. Window Shopping
    99. Wireless Charging
    100. Yogurt Shops

  • Saptak Music Festival – India’s Finest, Ahmedabad’s Pride!

    Saptak Music Festival – India’s Finest, Ahmedabad’s Pride!

    Saptak Music Festival – The most awaited event for classical music lovers in India and especially Ahmedabad. The thirteen day long festival is the highly anticipated event in the calendar of every music connoisseur. It is the one place where titans and giants of the music industry come and perform to a highly appreciative audience.

    Saptak 2013 started on Jan 1, 2013 and continues till Jan 13, 2013. Saptak 2013 line up includes Pandit Jasraj, Pandit Hariprasad Chaurasia, Ustad Shaukat Hussain, Shri Rahul Sharma, Smt Manju Mehta, Pandit Birju Maharaj, Smt Shubha Mudgal, Ustad Rashid Khan, Ustad Amjad Ali Khan, Shri Aman Ali Khan, Shri Anoop Jalota, Shri Ayaan Ali Khan, Pandit Krishna Mohan Bhatt, Pandit Rajan Mishra and Pandit Sajan Mishra, Shri Trilok Gurtu and other legends.

    The show begins at 8 pm and continues beyond 2 am. It is an atmosphere that has to be experienced. Words cannot describe it. Music’s power is to be felt. It can move you ! The legends can take you another world.
    The maximum crowd consists of youth only ! So we are mistaken that youth does not love classical music.

    If you are in Ahmedabad or near Gujarat, take my word – do not miss it ! Come and experience Saptak

    Saptak Schedule

  • Bollywood’s Best Movies of 2012

    Bollywood’s Best Movies of 2012

    The Year-End time is a time to look back the best of 2012. 2012 was a year that saw more Bollywood movies hitting the ‘100-Crore Club’, better movies where ‘commerce met creativity’ and overall emphasis on ‘quality over quantity’.

    Everyone has their own choice of the best movies. Here is my list of the best movies of 2012:

    1. Kahaani – Vidya Balan’s class act, superb direction, wonderful music, real Kolkata, best supporting cast !
    2. Vicky Donor – Script is king, wonderful debut, Paani Da, Annu Kapoor, saas-bahu pegs – victorious sperm !
    3. Paan Singh Tomar – Irrfan Khan, Tigmanshu’s wonderful direction, real movie, superlative performances
    4. Gangs Of Wasseypur – Ensemble cast, India’s Godfather Saga, true to earth movie, I Am A Hunter, Manoj & Nawaz & Women & Guns
    5. English Vinglish – Beautiful and simple story, Sridevi, movie with a heart !
    6. Shanghai – Emraan and Abhay’s class act, strong plot, Bharatmata Ki Jay !
    7. Oh My God – Paresh Rawal, Great Direction, wonderful plot, Modern Krishna, low on finesse but high on concept movie !
    8. Ek Main Aur Ek Tu – Sweet RomCom, Imran-Kareena Chemistry !
    9. Agneepath – Hard core commercial cinema, Hrithik, Rishi Kapoor’s villainous act, Sanjay Dutt – fusion of original and remix done in style
    10. Talaash / Barfi – Both were good movies. Both could have been greater movies !


    I also loved Ferrari Ki Sawaari. I wanted to include Life Of Pi – but it is an Hollywood movie.

    My list excludes Ek Tha Tiger Jab Tak Hai Jaan, Rowdy Rathore, Housefull 2, Dabangg 2, Son of Sardar – which are great movies as they have delivered the moolah to the industry – that same moolah helps the industry. No taking away anything from them – they are winners as well!

  • Life Detox Mantra – Yosemite

    Life Detox Mantra – Yosemite

    Yosemite is the Life Detox Mantra. Yosemite is a magical valley with beautiful meadows, awesome greenery, wonderful waterfalls and granite cliffs. The Tunnel View @ Yosemite presents the picture perfect view of Yosemite. Mariposa Grove takes us to another era. Giant Sequoia trees make you feel humbled yet amazed and happy !

    Saturday-Sunday was going to be a great weekend as Yosemite was our weekend destination. I woke up at 4 am on Saturday and we left the home at 8 am. We got the gas and started our drive to Yosemite. We took a coffee break at Starbucks on the way. We spent 30 minutes there and moved on. The small villages on the way were beautiful. The traditional shops, the churches, the farms – all made a good sight. As we started reaching towards Yosemite, the sights were turning beautiful. Huge trees. Total greenery. It was very very refreshing. The drive itself made you feel good. The giant trees made you feel that this was a different world. A different era. Lovely.

    We reached Yosemite at 1 pm. Yosemite National Park is a UNESCO World Heritage Site. It is a huge national park covering an area of 761,268 acres. Yosemite is internationally recognized for its spectacular granite cliffs, waterfalls, clear streams, Giant Sequoia groves, and biological diversity

    It takes a lot of time to travel within different areas of Yosemite. Our first stop was Bridalveil Fall. Yosemite is famous for its high concentration of waterfalls in a small area. The most prominent of the Yosemite Valley waterfalls was Bridalveil Fall, which was the waterfall seen from the Tunnel View viewpoint at the east end of the Wawona Tunnel. Wapama Falls in Hetch Hetchy Valley is another interesting waterfall, which we saw the next day. The Yosemite Falls is the highest in North America at 2,425-foot (739 m) – that also we planned to see.

    The next stop was Mariposa Grove. On the way, we stopped at Tunnel View. It has the picture perfect view of Yosemite Valley. The Mariposa Grove has giant sequoia trees. This species grew larger in volume than any other and are one of the tallest and longest-lived. Mariposa Grove was indeed wonderful. The huge sequoia trees were hundred of years old. Trees that were like giant trees from Jurassic Era. These trees had their roots very deep into the ground. Their roots could spread across miles. The trees had layers of barks. Each season a layer would be added. Researchers could look at bark and determine the seasons that tree faced and the duration of the each season. The thick barks also helped the tree to survive in case of the forest fires. Forest fires were frequent and they helped in the emergence of new trees. For a few decades, the forest department stopped the forest fires. After a few decades, they realized that the growth of trees stopped and no new trees emerged. The balance was disturbed and other trees emerged. Now they allow the forest fire to happen and also simulate natural forest fire.

    We saw some wonderful examples of Sequioa Trees and unique shape formed by them. And they were beautifully named and marketed by smart US Marketers ! Some of the names were :

    The Grizzly Giant – a huge tree that was between probably 1900–2400 years old. It was the oldest tree in the grove
    The Fallen Monarch: A tree that fell more than three hundred years ago. Giant sequoias are resistant to decay, so their remains can linger for a long period of time if undisturbed.
    The Bachelor and Three Graces: A group of four trees, three of them growing very close together, with a fourth a little more distant. Their roots are so intertwined that if one of them were to fall, it would likely bring the others along with it.
    The Faithful Couple: A rare case in which two trees grew so close together that their trunks have fused together at the base.

    After visiting these trees, we moved towards the Tunnel Tree. By this time, we had trekked for 0.8 miles. There was a another Fallen Tunnel Tree at 2.1 miles. We decided to continue the trek.Our initial mental resistance and physical tiredness made the trek difficult. The last 0.5 miles were the most difficult. The elevation increased quickly. Finally, we reached the Fallen Tunnel Tree point. I got the same feeling as when I visited Eiffel. It was a letdown – after all the effort. However, as philosophers say, the journey is the most important thing than destination. We enjoyed the trek. We could achieve more than 5 miles of trek after a long journey, long day etc. This boosted our confidence for the next day’s trekking.

    After the trek, we decided to have an early dinner and go to the hotel. We decided to go to Curry Village. It was a 10 minute drive. The most interesting thing to note was that darkness descended very quickly. At 4:30 pm, it was nice and warm when we descended the trek. As we were on the way, by 4:45 it was getting dark. At 5:00 pm, it was dead dark and dead cold. The importance of Sun could not be over-emphasized. Even during the trek, the place with sunshine was enjoyable and usually full of life. Whereas the place in shade would be cold and dull. No wonder Sun is the most important source of energy and centre of our universe.

    We reached the extremely cold and wet Curry Village at 5:15. We had cold vapors from our mouth. We directly went to the Pizza Joint. We had a large Veg Pizza – which was very large – all three of us could not complete it. I enjoyed the Hot Chocolate with my Pizza. Nothing like a great food after a day of long work and hunger. Nothing like hot and delicious food in the cold environment. We relished our expensive but great meal. We took the journey to our hotel – another 30 minutes. We purchased some groceries from the hotel and went towards our room.

    A young lady and young teenager came running towards us. They were shouting that there was a large black bear in their building lobby. The lodge had six to seven main buildings, with lot of rooms in each one of them. This particular building was right in front of the Merced River and the bear had entered the hotel from the riverside. We were too tired but apparently the hotel staff came and helped to send back the bear.

    After a change of clothes, I hit the bed and was fast asleep in few minutes. We slept at 8 pm !

    However, I woke up at 2:30 am. The hotel had no network and hence I could not make any phone calls. We had had not brought our laptops. So I had nothing to do. I caught up on some reading and got back to sleep. I again woke up at 5 am.

    We checked out of the hotel at 8 am. We had our breakfast of fruits and snacks from the last night’s grocery purchase. Based on the maps and guide, we decided to explore Yosemite Falls and Yosemite Valley. Also, we were told to visit Mirror Lake Trek – it became our first place of visit for the day. We had to park our car at Curry Village and take a shuttle to Mirror Lake Trek Bus Stop. At Curry Village, we first decided to have a hot coffee. I decided to taste Chai Tea Latte and it was one of the worst ones tat I ever had – but it was hot at least ! We took the shuttle and started our Mirror Lake Trek from the designated spot. The trek seemed quick and fast. Though due to early morning, we felt cold. We reached The Mirror Lake – it turned out to be another dampener. It was bigger than a small puddle of water and it had reflection of Half Dome and other mountains. Hence it was called the Mirror Lake. We came through the Trek route. On other side was the proper road – we could have driven to that place as well.

    We headed back to the Curry Village to take the car. We went to the local shop for some souvenirs. Our next stop was Yosemite Falls. It was a small trail. But I decided to climb the rocks surrounding the falls. We enjoyed that part more. After a good time at Yosemite Falls, we watched the Yosemite Valley. It was a huge valley. Yosemite indeed was a great place. El Captain, Half Dome, Sentinel Dome are the famous Granite Domes and are popular rock climbing destinations. The high country consists of beautiful meadows.

    The Glacier Point and Tioga Pass were closed due to snow. Thus we had nothing more to see. We decided to go to Hetch Hetchy Reservoir and Dam. Hetch Hetchy Valley is a glacial valley in the northwest corner of Yosemite National Park in California. It is currently completely flooded by O’Shaughnessy Dam, forming the Hetch Hetchy Reservoir. The Tuolumne River fills the reservoir. The Dam on the Reservior was built within three years. This Reservior provided the water to the entire SFO Area including Freemont and the 2.4 million people in these areas. So I was having water from this place ! It was built very quickly. The engineer had built a power plan as well. He also designed a railway track to expedite the flow of the material and men for the dam between the power station and the dam site. The power-generation facilities and transmission lines are concealed to protect the valley’s famous scenery.

    The place was too silent and too beautiful. It was so silent that I noticed how much noise we have in our lives. And our India. This kind of serene silence and tranquil peace seemed a dream in India ! wonderful.

    We identified a new point – Novel Point – a beautiful place overlooking the reservoir, under the shades of tree, where one can enjoy a Novel on a hammock.

    With a heavy heart, we returned from Yosemite. A place that will call me again !

  • Industrial Internet – Changing The World?

    The Economic Times on Sunday carried an interesting cover story today – Dream Machines. It spoke about Industrial Internet or ‘Internet of Things’ as it is popular called. Internet of Things means any physical object can connect to the internet and communicate with other objects to relay information to people. To realize its full impact, three primary digital elements – intelligent devices, intelligent systems and intelligent automation – should merge with physical machines, facilities and networks.

    Popular examples include : John Deere Tractors lets dealers to remotely diagnose prelims using sensors on the vehicles tied to a wireless link. Union Pacific railroad has sensors on its tracks that take 20 million readings a day to predict when a wheel is at risk of failing. Vail Ski Resorts has RFID tickets that track skiers and let them know how many vertical feet they covered in a day.

    Everyday we create data from everywhere: from sensors gathering climate information, posts on social media sites, digital pictures and videos posted online, transaction records of online purchases, customer usage patterns, cell phone GPS signals and machines in the industry, to name a few. Companies can mine these big data to find trends and potential customers to place ads, do predictive analysis, detect fraud, manage risks etc. Collecting and analyzing data will help companies to avert fires, machine breakdowns and air crashes, forecast natural disasters with greater accuracy.

    Data is the key in all of these focus areas and the role of Data Scientist is very important. Data Scientist is the sexiest job of 21st century. A data scientist is someone who finds rich data sources, works with large volumes of data, cleans the data ad makes sure that data is consistent, melds data sets together, visualizes that data and buds tools that enables others to work with data effectively.

    It is indeed an interesting story and speaks of the next level of evolution of IT. Machine 2 Machine is the same thing. There are more SIM cards than human beings.

    The story highlights the importance of using technology to solve more important challenges of the world. Tim O’Reilly, founder of O’Reilly Media comments:
    Thanks to the industrial internet, there is a growing sense in the global tech community that we should be doing much more impotent than filtering social gossip to target ads. Our world has higher priorities and we want to be in involved in solving them.

    He notes that the latest issue of MIT Technology Review has captured that feeling: the magazine has a picture of Buzz Aldrin on the cover with the line, “You Promised Me Mars Colonies. Instead, I Got Facebook”. Wise Words !

    Yes – Today’s IT Wizards should focus on more intelligent and complex solutions. It is like the famous Steve Jobs line to Sculley – Do you want to spend the rest of your life selling cola or do you want to change the world?

  • Great Ads – Shangri La Resorts

    An Amazing Ad that truly sticks to the hospitality theme – welcoming strangers and making them feel at home !

  • Napa Valley Restaurants

    Napa Valley Restaurants


    Firewood Cafe – Very Good

    Firewood Cafe is a nice and lively place. I enjoyed the Garlic Bread, Pizza and Lemonade. The service was quick and the food was nice. The overall ambience and food quality was great.

    The Taste Of Himalayas – Good

    The Taste Of Himalayas was a Himalayan / Nepalese restaurant in a historic building – a Spanish Adobe converted into a restaurant. The ambience and overall setting was nice and warm. We ordered Samosa Chaat and Mix Pakoras for starters. We enjoyed it – though Pakoras were better than chaat. The curries were fine. The Garlic Cilantro Naan was really amazing. But the service was very slow – we had to remind for everything – we got the Papads towards the end of the dinner. Maybe it was due to the full house on that day. Overall a good place with nice good food but average service.

    Celito Lindo – Excellent

    We had gone to Celito Lindo for dinner. No exaggeration – this was one of the best Mexican restaurants. The place was nice, the service was very good and the food was even more amazing. The waitress was quite helpful and she gave her recommendations. I saw how everyone jumped to Jalapeño Mango Margarita. I am always happy with Mexican food as it resembles our Indian food and I have more Vegeterian Options. I enjoyed the nachos with hot sauce. Our starters were good and I had Veggie Fajitas. Infact, I enjoyed everything with the hot sauce.

    The Habanero Chili is the hottest chill with a Scoville Rating of 100,0000 to 350,000. The Scoville scale is a measurement of pungency, the “spicy heat” of all chili peppers. Forget the scale man, that Habanero Chilli sauce was the hottest sauce as our tongues were on fire !

    Ca’ Momi – Very Good
    The next restaurant we enjoyed was a Italian Pizza place called Ca’ Momi. Ca’ Momi claimed to an obsessively authentic Italian restaurant by following traditional Italian recipes prepared with best organic local and imported Italian ingredients. And it was true ! Our friend wanted some variation in his pasta, but he was disallowed the same by the waitress. They did not want to dilute the authentic experience. He was clearly not used to this and he was not happy.

    I had one of the bitterest Ginger drinks and some Pizza breads. I had some coffee as well as I was feeling cold. The restaurant was quite nice and the waitress was the cynosure of everyone’s attention. Her oodles of energy was matched by her effortless Italian accent. She told that she had learnt Italian to qualify for the job.

    The lady also gave suggestions to us on what to order etc. She forced us to spend more. She suggested the House Wine – which everyone relished a lot. She suggested Tiramisu in a jar – which I saw that everyone enjoyed. She got a handsome tip as her reward and lot of appreciation from our group.

  • Napa Valley Balloon Ride !

    Napa Valley Balloon Ride !

    Ballooning is a fun outdoor adventure activity – A hour long flight that lasts forever in our memory ! Moving with the breeze, we become the wind ! I experienced my first Balloon Ride in Napa Valley last month.

    On the early morning dawn of a cold November Monday, I was ready for my first balloon adventure – my camera was ready too ! As advised, we were wearing comfortable layered clothing and a hat ! The coldest part of the morning was to be in the ground.

    The Balloon Company, Napa Valley Balloons, had been flying hot air balloons over the Napa Valley for over 31 years. They had FAA certified pilots and aircraft, a professional staff and an outstanding safety record. I was feeling safe !

    Our team assembled at 6:15 am at the Hotel Reception at Silverado Resort. The Balloon Company coordinator was there. We first signed a declaration ensuring that they would not responsible for any mishaps and we understood the risks of the ride. We had some hot coffee and boarded the mini-van for a ride to the Balloon Company meeting point. We had questions for the driver. Was Ballooning Safe? Absolutely, statistically flight was the safest form of transportation and ballooning was statistically the safest form of flight. Maybe the drive to the meeting point was the most dangerous! The balloon company had skilled and experienced pilots and crew with impeccable safety records. They were regulated by the Government. Why did we had to wake up so early on a vacation? Balloons flew best in cool, calm, stable air – which was usually after the sunrise.

    The meeting point was at Domaine Chandon’s Etoile Restaurant. We were welcomed at the restaurant and were treated to more coffee and a light breakfast. We were given a quick orientation and overall instructions for the balloon flight. We then went towards the balloon take-off point. It was a huge ground. The green ground was full of Golf Balls – an indicator of the popularity of the golf in Napa Valley.

    We could see huge balloons. They were being heated up. It was a good sight to see. We then boarded the Balloon. A balloon had four earmarked spaces where four people can stand – so a total of sixteen people could enjoy the balloon ride. The balloon took off – The hum of the inflator fans, the lively colors of our state-of-the-art balloons and the roar of the burners. Due to the well trained and skilled pilot, we had a safe and comfortable launch. Slowly we were gaining altitude. The entire Napa Valley became more and more visible to us. Normally, a balloon would gain an altitude of 600-800 feet. We gained as much as 1500 feet in height. A lucky day for us.

    The burners roared and then silenced. Gently, the balloon lifted into the early morning breeze and peacefully carried us above the corridors of grapes, tree tops and panoramic mountains. We were in one of the most magnificent valleys on Earth. Soon we started moving with the wind and we became the wind. The best site was to see the mirror view of the balloon in the lake below us.

    It was a great sight to see the captain managing the balloon – its direction, speed and altitude. It required lot of skill and judgement. More than the actual flights ! The gas took 6-7 seconds to push the hot air inside the balloon. The best part of the ride was the planning for landing. They had to select a open space where they could land correctly. Then they had to manage that the balloon reaches the right spot, it gradually slows down and lowers itself. After scouting for 3-4 locations, we finally descended on a open area near a winery. Then the balloon company team actually guided the balloon to the parking area. Then we disembarked from the balloon and they started packing the balloon. It required lot of effort. There was another balloon which actually landed on the parking place of the winery – it was a perfect landing ! The one hour flight ended – but memories will never end !